Malcolm Timothy Gladwell CM (born September 3, 1963) is an English-born Canadian journalist, author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books, The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), What the Dog Saw: And Other Adventures (2009), a collection of his journalism, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2013). All five books were on The New York Times Best Seller list. He is also the host of the podcast Revisionist History.
Gladwell’s books and articles often deal with the unexpected implications of research in the social sciences and make frequent and extended use of academic work, particularly in the areas of sociology, psychology, and social psychology. Gladwell was appointed to the Order of Canada on June 30, 2011.
Gladwell’s grades were not high enough for graduate school (as Gladwell puts it, “college was not an… intellectually fruitful time for me”), so he decided to pursue advertising as a career. After being rejected by every advertising agency he applied to, he accepted a journalism position at The American Spectator and moved to Indiana. He subsequently wrote for Insight on the News, a conservative magazine owned by Sun Myung Moon’s Unification Church. In 1987, Gladwell began covering business and science for The Washington Post, where he worked until 1996. In a personal elucidation of the 10,000-hour rule he popularized in Outliers, Gladwell notes, “I was a basket case at the beginning, and I felt like an expert at the end. It took 10 years—exactly that long.”
When Gladwell started at The New Yorker in 1996 he wanted to “mine current academic research for insights, theories, direction, or inspiration”. His first assignment was to write a piece about fashion. Instead of writing about high-class fashion, Gladwell opted to write a piece about a man who manufactured T-shirts, saying: “it was much more interesting to write a piece about someone who made a T-shirt for $8 than it was to write about a dress that costs $100,000. I mean, you or I could make a dress for $100,000, but to make a T-shirt for $8 – that’s much tougher.”
Gladwell gained popularity with two New Yorker articles, both written in 1996: “The Tipping Point” and “The Coolhunt” These two pieces would become the basis for Gladwell’s first book, The Tipping Point, for which he received a $1 million advance. He continues to write for The New Yorker. In July 2015 he was the subject of a reprise of several of his articles in a New Yorker newsletter by Henry Finder. Gladwell also served as a contributing editor for Grantland, a sports journalism website founded by former ESPN columnist Bill Simmons.
In a July 2002 article in The New Yorker Gladwell introduced the concept of “The Talent Myth” that companies and organizations, supposedly, incorrectly follow. This work examines different managerial and administrative techniques that companies, both winners and losers, have used. He states that the misconception seems to be that management and executives are all too ready to classify employees without ample performance records and thus make hasty decisions. Many companies believe in disproportionately rewarding “stars” over other employees with bonuses and promotions. However with the quick rise of inexperienced workers with little in-depth performance review, promotions are often incorrectly made, putting employees into positions they should not have and keeping other more experienced employees from rising. He also points out that under this system, narcissistic personality types are more likely to climb the ladder, since they are more likely to take more credit for achievements and take less blame for failure. He states both that narcissists make the worst managers and that the system of rewarding “stars” eventually worsens a company’s position. Gladwell states that the most successful long-term companies are those who reward experience above all else and require greater time for promotions.
Gladwell has written five books. When asked for the process behind his writing, he said: “I have two parallel things I’m interested in. One is, I’m interested in collecting interesting stories, and the other is I’m interested in collecting interesting research. What I’m looking for is cases where they overlap”.
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